Dorset’s Leading Independent Bike & E-Bike Specialist 
Welcome to Primera Sports, your premier cycling destination in Dorset. For nearly 30 years,
we’ve helped cyclists across Bournemouth, Poole, and the South Coast find their ideal ride.
Whether you’re looking for high-performance road bikes, rugged electric mountain bikes, commuter e-bikes, or versatile gravel setups, our expert team is here to guide you.
Why Choose Primera Sports?
Top Premium Brands: Authorized stockists of leading road, triathlon, gravel, and electric bike manufacturers.
Professional Bike Fitting: Custom 3D bike sizing and precision fitting to maximize power, comfort, and injury prevention.
Fully Equipped Service Workshop: From routine tune-ups and e-bike diagnostics to complete custom builds by certified mechanics.
Flexible 0% Finance Options: Spread the cost of your dream bike with quick and simple finance plans.
Cycle to Work Schemes: Save on a brand-new bike and riding gear through leading tax-free voucher schemes.
Explore Our Cycling Range
Electric Bikes (E-Bikes)
Effortlessly tackle hills and extend your rides across the Dorset countryside. Browse our extensive selection
of hybrid, road, and full-suspension e-MTBs from top brands.
Road & Gravel Bikes
Built for speed, endurance, and off-road adventure. Explore carbon race bikes, gravel grinders,
and endurance frames tailored for local South Coast routes.
Mountain Bikes (MTB)
From hardtails to long-travel full-suspension rigs, gear up for trail riding across Dorset and surrounding areas.
Workshop & Repair Services
Keep your bike running like new. Our Bournemouth workshop offers full mechanical services, hydraulic brake bleeding,
drivetrain upgrades, and official Bosch e-bike servicing.
Book Your Service Today: Visit our Charminster Road store or call our team directly.
Primera Sports Contact Details
Address:
244 Charminster Road, Bournemouth, Dorset, BH8 9RR, United Kingdom
Website:
https://www.primera-sports.com/
Phone:
+44 (0)1202 775588
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