The Pinarello Flagship Store (Bottega London) on Regent Street London.
If you are looking for the pinnacle of Italian cycling engineering in the heart of the UK, the Pinarello Flagship Store (Bottega London) on Regent Street is an essential visit. Recently refurbished to match Pinarello’s global “Bottega” concept, this store offers more than just retail; it is a gallery dedicated to the heritage and performance of one of cycling’s most iconic brands.
Store services
Visitors to the London store can explore the full range of Pinarello frames, including the legendary Dogma F and the Bolide. The store is designed to be an immersive experience for enthusiasts and professional racers alike.
- MyWay Customisation: A dedicated consultation area where you can use the MyWay configurator to design your own custom paint scheme and component specification.
- Professional Bike Fitting: High-tech sizing and fitting areas to ensure your Pinarello is perfectly tuned to your anatomy.
- Expert Workshop: A premium service centre staffed by specialist technicians to maintain your bike to World-Tour standards.
- Exclusive Apparel: Browse the latest collections from partner brands like Q36.5, alongside Pinarello’s own premium accessories.
The Pinarello Flagship Store Contact Details
4-6 Regent Street, St. James’s, London, SW1Y 4PE
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