Bike Shop Hereford | Electric & Hybrid Bikes

The Bicycle Chain – your ultimate cycling experience

Discover your ultimate cycling experience at The Bicycle Chain in Hereford. As a family-owned and family-run independent bike shop with over 30 years of industry experience, we are dedicated to matching the perfect bike to your lifestyle, fitness, and cycling goals.

Whether you are looking to conquer your daily commute with an efficient hybrid bike, explore rugged Herefordshire trails on a performance mountain bike, or upgrade your ride with cutting-edge electric e-bikes, our premium showroom features over 200 bikes ready for an immediate test ride.

Why Choose The Bicycle Chain Hereford?

The World’s Leading Bike Brands: We are proud main stockists for premium manufacturers including Specialized, Giant, Trek, Liv, Whyte, and Frog kids’ bikes.

Premium Electric Bike Specialists: Experience the future of cycling. Test ride our extensive range of electric hybrid, e-MTB, and electric road bikes with free, expert advice from our trained staff.

Professional Bike Fitting Service: Every bike purchase includes custom setup adjustments—including saddle height, positioning, and handlebar alignment—ensuring optimum comfort and performance from your first mile.

Value Guaranteed: Enjoy an exclusive 15% off accessories voucher with every new bike purchase, a complimentary 6-week first service, and our comprehensive store price-match policy.

Fully Equipped Professional Bike Workshop

Keep your ride running smoothly with our professional, in-store bike servicing department. Our highly skilled cycle mechanics handle everything from quick gear adjustments and puncture repairs to full structural overhauls and electronic drivetrain updates. We service all makes and models of bikes, including specialized e-bike maintenance and system diagnostics. No job is too large or too small for our dedicated team.