Cheltenham’s Trusted Local Bike Shop for Over 120 Years 
Welcome to Williams Cycles, a family-run independent bicycle shop located in the heart of Cheltenham,
Gloucestershire. Since 1904, we have provided cyclists across Cheltenham and the surrounding Cotswold
region with high-quality bicycles, expert advice, and professional workshop servicing.
Whether you are looking for an electric bike for commuting, a reliable hybrid bike for town riding,
a lightweight road bike, or a rugged mountain bike, our knowledgeable team helps you find the right setup for your riding style.
Our Bicycle Range & Featured Brands
We stock a wide collection of bicycles and cycling accessories from leading global manufacturers,
including Specialized, Merida, Haibike, and Genesis.
Electric Bikes (E-Bikes): Efficient electric hybrids, commuters, and e-MTBs equipped with powerful Bosch and Yamaha motor systems.
Hybrid & Commuter Bikes: Versatile, comfortable bicycles engineered for everyday urban travel and weekend leisure rides.
Mountain Bikes: Durable hardtails and full-suspension models designed for local trails and Cotswold terrain.
Road & Gravel Bikes: Fast, responsive drop-bar bikes for endurance riding, club runs, and adventure routes.
Kids’ Bikes: Safe, lightweight, and fun bicycles for young riders of all ages.
On-Site Repair Workshop & Cytech Servicing
Keep your bike running smoothly with our dedicated cycle repair workshop. Williams Cycles is an authorized
Shimano Service Centre staffed by Cytech and NVQ-qualified mechanics.
Our workshop services include:
Full safety checks and routine maintenance
Gear and brake tuning / hydraulic bleeding
Wheel building and truing
Electric bike diagnostics and firmware updates
Custom bike builds and upgrades
Cycle to Work Schemes & Flexible Payment Options
We participate in major UK Cycle to Work schemes (including Cyclescheme), allowing you to save up to 42% on a
new bike and safety accessories through salary sacrifice. Visit our shop or contact our team to receive a quote for your employer.
Williams Cycles Contact Details
Address:
82 Albion Street, Cheltenham, GL52 2SE
Telephone:
01242 512291
Email:
Website:
https://williams-cycles.co.uk/
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